October 2007
- 19 October 2007
- Author: Onyx Health
- Posted in: Social Networks
- Tagged under:
All Change – The Online Influencers
So is it time for pharma in the UK to wake up to Web 2.0? For years pharma has used the KOL cascade effect as a way of influencing other doctors to prescribe their products, but the Web 2.0 social phenomenon is changing all that. Gone are the days when it took 5 years for a paper presented at a clinical meeting to change clinical practice, today this change is instant. Web 2.0 technology allows doctors to rapidly respond to papers published online, debate them in forums and give advice to colleagues on how to implement the findings into everyday clinical practice.
- 5 October 2007
- Author: Onyx Health
- Posted in: New Influencers
- Tagged under:
All Change – The New Influencers
How many times have you heard someone tell you that the NHS is in turmoil? Lack of investment, not enough doctors, MSRA and insufficient funding for new treatments, are all things we hear on a daily basis. But there is one area where the NHS has achieved success. Over the years it has successfully managed to eradicate the influence of clinician led prescribing decisions. Clinicians still decide if a drug is suitable for a particular patient but whether that patient, ever gets the particular choice of drug is now made by a completely different set of influencers.