November 2007
- 29 November 2007
- Author: Onyx Health
- Posted in: e-Marketing
- Tagged under:
Pushing and Pulling – the fight to get a doctors attention
Can you remember life before Google? The results of our searches were largely ruled by Yahoo and those website owners who paid significant amounts of money to get links to their sites appearing high on our search pages. Google’s searches changed all that. Now we get to search for the information we want. The Google guys realised very early on that people wanted information relevant and customised to their personal needs, and this is exactly why their search has become such a global phenomena.
- 9 November 2007
- Author: Onyx Health
- Posted in: e-Marketing
- Tagged under:
Getting Behind e-Detailing
Access to doctors is probably one of the biggest challenges that pharma sales and marketing teams face. For decades the rep/doctor interaction has been one of the most successful generators of sales. However, we are slowly seeing these valuable relationships being ebbed away, as PCTs and Trust purse holders try to control prescribing costs by putting all sorts of barriers in place.
- 2 November 2007
- Author: Onyx Health
- Posted in: e-Marketing
- Tagged under:
Getting Behind e-Marketing
For some reason UK pharmaceutical companies seem to be very slow adopters to the benefits of e-marketing. Just over 1% of companies are using e-detailing as a sales tool. Bearing in mind that access to doctors is at an all time low, big pharma sales forces are being slashed and PCTs are putting more and more pressure on GPs to prescribe generically, it is quite amazing that 99% of sales and marketing teams are still sticking to traditional techniques.