Where Next for Pharma?

At last weeks Eyeforpharma European Marketing Strategy meeting the key message was that the current sales and marketing model is dead, so where next for pharma? The challenge that we now have is that prescribers are no longer influenced by the traditional cascade model and whilst payers have held the prescribing purse for a long time, they are not the only group influencing prescribers. Prescribers have access to much more information from on-line sources and social and professional networks. They are also influenced by clinical leads who are looking for improved patient outcomes, patients feedback. In many cases a pharm company may need to talk to 10 different people to support a prescribing decision.