- 29 November 2007
- Author: Onyx Health
- Posted in: e-Marketing
- Tagged under:
Pushing and Pulling – the fight to get a doctors attention
Can you remember life before Google? The results of our searches were largely ruled by Yahoo and those website owners who paid significant amounts of money to get links to their sites appearing high on our search pages. Google’s searches changed all that. Now we get to search for the information we want. The Google guys realised very early on that people wanted information relevant and customised to their personal needs, and this is exactly why their search has become such a global phenomena.
- 9 November 2007
- Author: Onyx Health
- Posted in: e-Marketing
- Tagged under:
Getting Behind e-Detailing
Access to doctors is probably one of the biggest challenges that pharma sales and marketing teams face. For decades the rep/doctor interaction has been one of the most successful generators of sales. However, we are slowly seeing these valuable relationships being ebbed away, as PCTs and Trust purse holders try to control prescribing costs by putting all sorts of barriers in place.
- 2 November 2007
- Author: Onyx Health
- Posted in: e-Marketing
- Tagged under:
Getting Behind e-Marketing
For some reason UK pharmaceutical companies seem to be very slow adopters to the benefits of e-marketing. Just over 1% of companies are using e-detailing as a sales tool. Bearing in mind that access to doctors is at an all time low, big pharma sales forces are being slashed and PCTs are putting more and more pressure on GPs to prescribe generically, it is quite amazing that 99% of sales and marketing teams are still sticking to traditional techniques.
- 19 October 2007
- Author: Onyx Health
- Posted in: Social Networks
- Tagged under:
All Change – The Online Influencers
So is it time for pharma in the UK to wake up to Web 2.0? For years pharma has used the KOL cascade effect as a way of influencing other doctors to prescribe their products, but the Web 2.0 social phenomenon is changing all that. Gone are the days when it took 5 years for a paper presented at a clinical meeting to change clinical practice, today this change is instant. Web 2.0 technology allows doctors to rapidly respond to papers published online, debate them in forums and give advice to colleagues on how to implement the findings into everyday clinical practice.
- 5 October 2007
- Author: Onyx Health
- Posted in: New Influencers
- Tagged under:
All Change – The New Influencers
How many times have you heard someone tell you that the NHS is in turmoil? Lack of investment, not enough doctors, MSRA and insufficient funding for new treatments, are all things we hear on a daily basis. But there is one area where the NHS has achieved success. Over the years it has successfully managed to eradicate the influence of clinician led prescribing decisions. Clinicians still decide if a drug is suitable for a particular patient but whether that patient, ever gets the particular choice of drug is now made by a completely different set of influencers.