19th August 2011
Know Me, Like Me, Follow Me
How many times have I heard Twitter and other social networking sites are a waste of time or why should I bother using it? How many people have LinkedIn account but do nothing with it?
Archive for ‘e-Marketing’
4th January 2008
e-Marketing New Year Resolutions Worth Keeping
It is that time of year again when we are all back at our desks full of enthusiasm (well some of us are) and ready to take on the challenges of 2008. The biggest challenge facing the UK pharmaceutical industry is probably how best to develop our sales and marketing strategies to show a good ROI in an ever changing NHS environment.
13th December 2007
All Change – The End of an Era
So that is it, after 26 years of publishing weekly magazines for GPs and hospital doctors, Elsevier is closing down two of its iconic brands, Doctor and Hospital Doctor, in the New Year. The reason they give for the closure is simply due to a lack of advertising revenue, and while their competitor brands have been quick to suggest the closure is some sort for failure by the publishers, we must not forget that the company has only recently launched www.doctorportal.co.uk which will continue to be the beacon for the brands. So, rather being seen as a failure, perhaps the publishers at Elsevier should be applauded for responding quickly to on-line market forces.
29th November 2007
Pushing and Pulling – the fight to get a doctors attention
Can you remember life before Google? The results of our searches were largely ruled by Yahoo and those website owners who paid significant amounts of money to get links to their sites appearing high on our search pages. Google’s searches changed all that. Now we get to search for the information we want. The Google guys realised very early on that people wanted information relevant and customised to their personal needs, and this is exactly why their search has become such a global phenomena.
9th November 2007
Getting Behind e-Detailing
Access to doctors is probably one of the biggest challenges that pharma sales and marketing teams face. For decades the rep/doctor interaction has been one of the most successful generators of sales. However, we are slowly seeing these valuable relationships being ebbed away, as PCTs and Trust purse holders try to control prescribing costs by putting all sorts of barriers in place.
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