12th September 2011
If you are like me, you are probably sick of hearing all the bashing the pharmaceutical industry gets. It can sometimes seem as if everything that we do is wrong, slow or somehow corrupt. At the moment the bashing seems to be on the lack of uptake of social media as the perfect communications tool to engage with customers and patients with a whole debate about how the current Code of Practice regulations prevent the industry from getting involved.
30th October 2009
At last weeks Eyeforpharma European Marketing Strategy meeting the key message was that the current sales and marketing model is dead, so where next for pharma? The challenge that we now have is that prescribers are no longer influenced by the traditional cascade model and whilst payers have held the prescribing purse for a long time, they are not the only group influencing prescribers. Prescribers have access to much more information from on-line sources and social and professional networks. They are also influenced by clinical leads who are looking for improved patient outcomes, patients feedback. In many cases a pharm company may need to talk to 10 different people to support a prescribing decision.
11th January 2008
As we head towards the end of the second week in January our New Year’s resolutions are probably already broken, I wonder how many people are thinking there has got to be more to life. For those of you who fancy a bit of escapism there is always Second Life, an online virtual world with over 10 million residents. Participants can chose exactly who they would like to be, where they live and how they live their life. Using their assumed identify – second life, the person can if they so wish look fabulous, be successful, be a landowner, create friendships, network and much more.
19th October 2007
So is it time for pharma in the UK to wake up to Web 2.0? For years pharma has used the KOL cascade effect as a way of influencing other doctors to prescribe their products, but the Web 2.0 social phenomenon is changing all that. Gone are the days when it took 5 years for a paper presented at a clinical meeting to change clinical practice, today this change is instant. Web 2.0 technology allows doctors to rapidly respond to papers published online, debate them in forums and give advice to colleagues on how to implement the findings into everyday clinical practice.