25th January 2012
Good PR = repetition, relevance, relationships, recommendation, reputation
Every company loves a great piece of media coverage about themselves or their products, but once the euphoria of what has been achieved has died down the reality of its impact can be quite disappointing. The coverage may have created awareness about the product but did it actually encourage anyone to start prescribing or using it? Too often media relations is seen as a simple way to create awareness but done in isolation it is equivalent to having your 15 minutes of fame on X Factor and then been forgotten about.