Onyx Health

Onyx Health Launch the “Media Lab” to help life science companies gain media coverage

Karen Winterhalter — Thu, 14 Feb 2013 10:53:18 +0000

Onyx Health, the specialist healthcare and scientific marketing communications agency based in the North East have launched the ”Media Lab” to help the region’s growing life science businesses gain media coverage in the local, national and international media.

The post Onyx Health Launch the “Media Lab” to help life science companies gain media coverage appeared first on Onyx Health.

The ABC of getting good media coverage

Karen Winterhalter — Fri, 11 Jan 2013 16:23:08 +0000

Several years ago I went to a talk by Sahar Hashemi the founder of Coffee Republic, whilst she told us about how she and her brother Bobby struggled to get the people of the UK to buy a coffee to take out (all seems very alien now) she told the audience that their break came when they got an article in the airline magazine. Of course talks like this to small business entrepreneurs make it all seem so easy, one piece of great media coverage and you are off, and so the concept that PR equals media coverage is reinforced.

The post The ABC of getting good media coverage appeared first on Onyx Health.

Hart Biologicals appoints Onyx Health for National Awareness Campaign

Karen Winterhalter — Thu, 13 Dec 2012 11:58:38 +0000

Hart Biologicals Ltd, the award winning Hartlepool based business that provides innovative, technical solutions to help monitor a number of blood related medical conditions has appointed Onyx Health to undertake a national PR programme to demonstrate to healthcare providers the cost saving advantages of its anti-coagulation monitoring systems.

The post Hart Biologicals appoints Onyx Health for National Awareness Campaign appeared first on Onyx Health.

My First Month at Onyx Health

Lauren Wilkinson — Mon, 26 Nov 2012 12:56:24 +0000

Hi my name is Lauren Wilkinson; I am a 24 year old marketing graduate who has recently been given a fantastic opportunity to start a career in healthcare PR and marketing at Onyx Health. This was made possible by Newcastle University who helped fund the position. This is my blog entry about my first month at Onyx Health as a Graduate Trainee, and what an exciting month it has been!

The post My First Month at Onyx Health appeared first on Onyx Health.

There is more to marketing than Facebook Likes

Karen Winterhalter — Tue, 17 Jul 2012 15:00:04 +0000

Last week Rory Cellan-Jones Technology Correspondent for the BBC set up a virtual business on Facebook, which generated over 3,000 Likes in 4 days through Facebook ads. Disappointingly a high proportion of these Likes were from countries such as Egypt and India and not highly lucrative markets such as the UK or US. Facebook’s response to this research was that it was poorly targeted advertising campaign, which in fairness it probably was but the question it does raise is how many companies are measuring their success of their marketing activities on Facebook likes alone.

The post There is more to marketing than Facebook Likes appeared first on Onyx Health.

Social Media – It’s not just all about the push

Karen Winterhalter — Thu, 12 Jul 2012 18:08:28 +0000

The more I use social media the more I love it and see it an important tool in everyday healthcare communications. Yet, not a week goes by without some headline article about pharma failing to get to grips with its benefits. It is true that it is difficult to connect with customers when you are under the constraints of non-consumer focused set of regulatory rules, but social media should not just be seen as a tool to push messages out on, it is also a great learning and knowledge sharing environment for any healthcare communicator.

The post Social Media – It’s not just all about the push appeared first on Onyx Health.

Seven Highly Effective Marketing Questions

Karen Winterhalter — Tue, 13 Mar 2012 11:53:47 +0000

No one can be in any doubt that change is a major challenge in today’s healthcare market. Whether it is the possible impact of the health and social care bill, the commissioning of services from primary care or the impact cost reductions are having on the pharmaceutical industries investment in research and development.

The post Seven Highly Effective Marketing Questions appeared first on Onyx Health.

Good PR = repetition, relevance, relationships, recommendation, reputation

Karen Winterhalter — Wed, 25 Jan 2012 16:08:59 +0000

Every company loves a great piece of media coverage about themselves or their products, but once the euphoria of what has been achieved has died down the reality of its impact can be quite disappointing. The coverage may have created awareness about the product but did it actually encourage anyone to start prescribing or using it? Too often media relations is seen as a simple way to create awareness but done in isolation it is equivalent to having your 15 minutes of fame on X Factor and then been forgotten about.

The post Good PR = repetition, relevance, relationships, recommendation, reputation appeared first on Onyx Health.

The different types of PR

Karen Winterhalter — Mon, 09 Jan 2012 17:35:06 +0000

There are many different types of PR which are dependent on the nature of your market and the stage in its lifecycle your product is in. A typical PR agency may have expertise in corporate, financial, consumer, business-to-business PR and public affairs (lobbying). Some agencies will also have practice groups that specialise in certain markets such as healthcare or technology where an extra level of market and product knowledge is needed.

The post The different types of PR appeared first on Onyx Health.

Getting the PR (public relations) basics right

Karen Winterhalter — Mon, 09 Jan 2012 17:20:07 +0000

I bet that nearly person who reads this will have a line in their business or marketing plan entitled PR, which often equates to a couple of press releases sent out throughout the year and a tick next to the line item.

The post Getting the PR (public relations) basics right appeared first on Onyx Health.