http://www.onyxhealth.com Pharma Marketing Blog Wed, 04 Nov 2009 15:32:03 +0000 http://backend.userland.com/rss092 en At last weeks Eyeforpharma European Marketing Strategy meeting the key message was that the current sales and marketing model is dead, so where next for pharma?   The challenge that we now have is that prescribers are no longer influenced by the traditional cascade model and whilst payers have held ... http://www.onyxhealth.com/new-influencers/where-next-for-pharma/ I recently had a conversation about Bloggers with a number of product managers. Whilst they had some concerns about patient Bloggers, most seemed oblivious to healthcare professionals developing Blogs and the potential influence they may have. Although there are quite a few doctors who are very active and willing to share ... http://www.onyxhealth.com/new-influencers/the-pharmaceutical-advisors-blog/ As we head towards the end of the second week in January our New Year’s resolutions are probably already broken, I wonder how many people are thinking there has got to be more to life. For those of you who fancy a bit of escapism there is always Second Life, ... http://www.onyxhealth.com/social-networks/getting-a-second-life/ It is that time of year again when we are all back at our desks full of enthusiasm (well some of us are) and ready to take on the challenges of 2008. The biggest challenge facing the UK pharmaceutical industry is probably how best to develop our sales and marketing ... http://www.onyxhealth.com/e-marketing/e-marketing-new-year-resolutions-worth-keeping/ So that is it, after 26 years of publishing weekly magazines for GPs and hospital doctors, Elsevier is closing down two of its iconic brands, Doctor and Hospital Doctor, in the New Year. The reason they give for the closure is simply due to a lack of advertising revenue, and ... http://www.onyxhealth.com/e-marketing/all-change-the-end-of-an-era/